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Tuesday, February 23, 2010

Google Adsense a very good option for Earnings

Introduction

One of the latest online money making strategies is to use Google’s AdSense and or to use Google’s AdWord programs. Each of these programs has the potential to improve your cash flow, however, you need to know how these programs work before you can make a realistic estimate about the kind of money you will be able to earn, and before you can determine which program(s) is/are best for you. This article will go over the basics of both Google marketing programs including what you need to do to join, how the pay structure is designed, and what you need to do to be successful in each program.

Google AdSense

AdSense is a marketing affiliate program where you place specially selected Google-generated advertisements on your web page that reflects the information and content of your web page. In return for hosting these ads you are paid based on the number of ad images, click throughs, or purchases made because of your web page.

Signing Up for AdSense

To become an affiliated member of AdSense you first will be required to fill out an application. You will be asked if you will be setting a business or personal account, and what country you reside in. This will help determine what types of ads will be most appropriate for your website. The second category of application questions addresses the URL location of your website and the language your site is in. You then select what Google products that you are interested in. You can select AdSense for content, AdSense for search, or both. Next you enter your personal information including contact information, and payee information. Finally you will be required to set up your password and access name. This is similar to setting up most other online services. Use an email address that is stable and that you will have for a long time, and select a password that you will remember. After entering this information and submitting your application, it will be reviewed.

Once your application is approved you will receive a block of HTML code that you will need to program into your website so that AdSense will be able to run and be able to be tracked on your website.

Benefits of AdSense

One of the most impressive advantages of AdSense is that Google has a huge database of advertisers that are looking for space. Because of this huge base of advertisers, AdSense can provide you with a steady stream of advertisers that can match just about any type of content that you can think of. Advertisers are segregated based on product, service, geography, and company size. This helps to both provide local advertisement opportunities to companies, as well as provide your site with relevant content.

Another no cost benefit that AdSense offers is the use of their Google search box technology. You can add this feature to your website, which will encourage visitors to stay at your website longer, and it will encourage them to return to your site. You can even earn money from this technology. When a visitor enters a keyword or keywords the results appear in a box at the top of your web page. You earn money for every ad that they click on that was generated from their search.

In addition to these benefits you also are able to control what kinds of ads that you want displayed on your website. You can filter out ads from specific company genres, and you can also filter out companies that compete with what you are trying to sell. You can also design the look of the ads that are displayed on your website. You can choose their color pallet, layout, and size of the ads that are displayed, and where they appear on your website. Finally, you can customize your AdSense to run on only certain pages of your website. All of these options allow you to stay in control of how AdSense is displayed to your customers.

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Curlyda

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Chennai, Tamilnadu, India

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